You’ve recorded all the content for your video. Now how do you put it all together into a compelling story? Watch this video for some editing tips that will help you determine what footage to include or exclude, give you a simple template for structuring your video, address ways to make the best use of music and b-roll, and more!
To review, remember to:
Only use the good stuff!
Build a strong beginning, middle and end:
Start with something that’s going to grab your viewer.
Fill out your message in the middle.
End with a strong closing scene, statement, or ask.
Err on the side of short and powerful. Leave your viewers wanting more.
Lay out your interview/spoken content first.
If people don’t say it well, help them say it better with judicious edits.
Then put in the cover shots or B-roll — shots that enhance your video.
For more on B-roll, check out this video:
B-roll video link here
Use the right music to support what’s happening on screen; don’t let it dominate like overly busy wallpaper!
Oh yeah, and did we point out that you should ONLY USE THE GOOD STUFF?